Google Marketing Platform

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  Google Marketing Platform: adidas Case Study - Duration: 108 seconds.

  • 8 months ago
  • 14,645 views

  The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to i...
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  Four brands share their Google Marketing Platform success stories - Duration: 78 seconds.

  • 5 months ago
  • 6,440 views

  Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.
  
  Adidas Case Study → https://youtu.be/lCz0cGIWmlU
  Cebu Pa...
• 1:49

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  Google Marketing Platform: Cebu Pacific Case Study - Duration: 109 seconds.

  • 6 months ago
  • 2,074 views

  Good marketers listen to what their customers want. Great ones find ways to have a conversation with them. And in the travel industry, where people have more choices than ever, marketing insights c...
• 1:39

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  Google Marketing Platform: Sprint Case Study - Duration: 99 seconds.

  • 7 months ago
  • 1,778 views

  In the competitive telecom industry, brands are always looking to create messaging and customer experiences that help them stand out. Sprint decided to bring its media buying and ad technology in-h...
• 1:44

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  Google Marketing Platform: Major League Baseball Case Study - Duration: 104 seconds.

  • 5 months ago
  • 1,138 views

  In Major League Baseball, where marketing campaigns span 30 teams and 2,500 games, being able to quickly deliver relevant messaging is crucial — but not always simple. That’s why the MLB marketing ...
• 1:33:31

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  Google Marketing Live 2018, Keynote: Marketing Innovations - Duration: 1 hour, 33 minutes.

  • 7 months ago
  • 999 views

  Watch the keynote to learn about Google's latest ads, analytics, and platforms announcements. Hear directly from our teams on innovations to help you grow your business.
  
  Join in on the conversati...
• 1:59

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  Google Marketing Platform, Optimize 360: Spotify Case Study - Duration: 119 seconds.

  • 7 months ago
  • 950 views

  Maxime Nivet, Subscription Specialist, Spotify
  Joost de Schepper, Head of Conversion Optimization, Spotify
  
  To fully engage your customers, you need content tailored to specific groups and markets...
• 1:34

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  Think Platforms Event | SEA 2017 | Highlights - Duration: 94 seconds.

  • 1 year ago
  • 871 views

  In the final leg of the Think Platforms APAC series, Singapore hosted 170+ senior execs from brands and agencies across SEA.
  
  See some of the day's highlights and hear delegate reactions.
• 2:22

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  Ford India uses Google Marketing Platform to measure digital impact on car sales - Duration: 2 minutes, 22 seconds.

  • 4 months ago
  • 812 views

  Ford India is one of the largest auto manufacturers in the country. Because it is a challenger brand, the team continues to innovate for the auto industry – and in its approach to digital marketing...
• 21:07

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  Google Marketing Live 2018, Sandbox: How leading marketers use technology for growth - Duration: 21 minutes.

  • 7 months ago
  • 799 views

  Speaker: Karen Budell, Content Marketing Manager, Google
  
  What are leading marketers doing differently? Bain & Company, in partnership with Google, surveyed marketing and advertising technology dec...
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  Think Platforms Event | Australia 2017 | Highlights - Duration: 2 minutes, 11 seconds.

  • 1 year ago
  • 662 views

  In November 2017 300+ senior execs from advertisers, publishers and agencies from Australia and New Zealand attended Google's flagship event: Think Platforms - New Dimensions in Marketing. See som...
• 22:14

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  Google Marketing Live 2018, Keynote Post Show - Duration: 22 minutes.

  • 7 months ago
  • 652 views

  Join VP of Ads Marketing Matt Lawson and special guests for a deep dive on the biggest announcements from #MarketingLive2018.
  
  Missed the keynote? Watch it here: https://youtu.be/MmfaZV96x7A